At Cranium21 we just finished a logo for our client Parker Jordan. Parker Jordan specializes in "global operations with accurate information, timely execution and professional support". Our concept behind Parker Jordan's Visual Voice consisted of legitimacy and global operations. I summarize that as "what makes the world go 'round". With that in mind I literally translated that message into the graphic illustration. I chose a Google Web Font, Marcellus, for the typeface. It says legitimate without being one of those big-block, serif typefaces. By using a web font we will be able to successfully execute a constantly branded website.
Posted by Andrea on 02.12.13